Icon Tourism offers a range of services to help your business achieve results.

Coaching and Mentoring

Just like a sports coach, a business coach will help you achieve optimum performance. We will help you to achieve more, improve your entrepreneurial skills and guide you through difficult issues by offering support, advice and encouragement. Receive personalised help in the areas of sales, marketing, staff management, time management, recruitment, motivation, and training. We can mentor you and provide:

• An outsider's perspective
• Someone to brainstorm new ideas with
• Assistance in speeding up your decision-making processes
• We’re on your side!

Tourism Product Development

Icon Tourism provides a range of services to help develop your product

Planning and feasibility studies: Develop an effective business plan, identify new business opportunities and target potential customers.

Funding: There are many sources of funding available through grant programs.

Accreditation: We can help you achieve the standards required to become accredited.

Tourism Business Start-ups

If you’re planning on setting up a tourism business, Icon Tourism is a one-stop shop for information on the best way forward.

We can provide advice on:

• Evaluating your financial position
• Regulations
• Understanding the jargon
• Special characteristics such as seasonality and high fixed costs

Tourism Marketing Made Simple

Icon Tourism offers a range of marketing services to help you achieve the best return on investment.

We specialise in tourism marketing advice – don’t understand the roles of wholesalers, inbound operators and agents? We can help you through the complex tourism business chain.

Other marketing services include:

• Target market analysis
• Brand audits and strategy
• Advertising strategy
• New product launch strategy
• Customer retention strategies
• Customer loyalty marketing
• Direct mail strategies
• Online marketing
• Award submissions
• Leveraging award success
• Media and trade familiarisations

Implementing a marketing campaign can seem a complex task. Icon Tourism simplifies the process by providing the following services:

• Brochure development including words, layout and design
• Flyers
• Catalogues
• Advertising
• Newsletters
• Corporate image management
• Enewsletters

Sales

If marketing makes people aware of your products and services, then sales will convert these prospects into customers and business.

Icon Tourism offers an extensive range of sales-based services including:

Sales process audits – investigate your sales processes and identify areas for improvement.

Sales training for staff – how do you make sure every sales call converts to business and how do you keep sales staff motivated?

Tourism sales contacts. Icon Tourism has excellent contacts within the tourism industry including inbound operators, agents and wholesalers.

Public Relations

A good relationship with the media and the community can improve your business profile. With excellent media contacts in the broadcast and print travel/tourism media, Icon Tourism offers a range of public relations advice and services including:

Media targeting – which media will bring the best results?

Media releases for trade and consumer press

Strategies for improving relationships with the media

Media familiarisations

Crisis and issues management

Event management

Specialist writing for brochures, feature articles and corporate documents

Political lobbying across all levels of government

Resource Centre

If you’re looking for the tools to improve your business performance, Icon Tourism provides a range of especially designed products including books and e-newsletters.

Lectures and Seminars

Icon Tourism offers a range of seminars and lectures to help lift your profits.

We cab tailor-make a seminar program for you, or you can join a group seminar and meet other business owners facing similar challenges.

The lecture program includes:

• Skills for Managers and Executives
• Five Steps to Super Profits
• Maintaining Motivation
• Sales Made Simple

The seminar programs:

• Range from one hour to one day
• Are innovative, flexible and learner centred
• Are interactive and fun
• Are outcomes driven

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